Britain’s regulated gambling sector has strengthened its case on player protection after new independent testing found 97% compliance with age-verification requirements among Betting and Gaming Council (BGC) members. The figure, recorded between May 2025 and April 2026, gives the industry its strongest age-check result across the four annual reporting periods covered by Serve Legal’s benchmarking. […]
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The UK’s fast-growing prize draws and competitions sector is entering a new phase as operators begin adopting a voluntary code of conduct introduced by the Department for Culture, Media and Sport (DCMS). With 23 signatories already on board, the government aims to strengthen consumer protection in a market that reached an estimated value of £1.3 […]
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The UK’s advertising watchdog, the Advertising Standards Authority (ASA), is under pressure on two fronts: it is facing criticism over the accuracy of its own high-profile campaign while also implementing stricter rules for gambling operators that target British consumers. These developments underline the complex legal environment governing advertising in the UK and the challenges of […]
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